When you are an unsigned artist, you need all of the help that you can get. After all, the industry is a big pond, and any unsigned artist would be considered a little fish by anyone that has any kind of clout within the industry through a record label, distributor, publicist or any of the other markers of success that you tend to get after you have put the time into the industry. One thing that every indie musician should do is follow the right blogs.
This is because of the fact that these blogs can allow any serious unsigned musician to gain a better understanding of the way the industry works. However, what you need to understand is how to find those blogs that are genuinely going to help you gain an understanding of the music industry, its various ins and outs and how you can navigate its often treacherous waters and gain a foothold in a market that is often hostile to new, unpolished members in spite of the fact that it is musicians like these that end up forging new paths and genres in the world of music.
One thing that any blog you should follow should be is independent. This is because of the fact that there are a lot of blogs out there that are owned by labels or other entities and enterprises that have a vested interest. What you need is impartial, unbiased news and you are not going to get that from a blog that is run by a company that perhaps has a vested interest in making you think or behave in a certain way. There are plenty of independent music blogs out there, and you will find that even historically indie music blogs have made quite the name for themselves as good sources of the right kind of information.
Look at the staff writers that are working for a particular blog. Check out their Twitter accounts and see what they have to say. Often, writers that write well are hired but their actual views are anathema to what you might be willing to do with the various musical talents that you might currently be in the possession of. Staff writers for the blog that you end up subscribing to need to be more than good writers. Their thinking needs to be modern rather than looking towards old school trends that are no longer valid in today’s media ecosystem.
The content that you need to be reading needs to give you the level of information you need in order to make the most of the career that you are currently enjoying. When you have a music career on the horizon, you do not have any chances to make any kinds of mistakes along the way. Much rather, you are going to have to make all of the right moves and getting the right kind of content is one thing that can help you get a few steps further along this path.